Marti Barletta is the world's foremost expert on today's mightiest market – women.
She shows companies how to get more customers, make more money per customer and
keep customers loyal longer-simply by getting smarter about what women want and
why they buy. Her first book, Marketing to Women, is available in 19 languages,
and her latest book, PrimeTime Women, focuses on the market's high-spending sweet
spot - Boomer women in their mid-life prime.As the go-to authority on marketing
to women, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The
Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company,
TIME, Business Week, Inc., and many other publications worldwide.
Jody DeVere is the CEO of AskPatty.com, Inc, a website, blog, and marketing to women
agency providing automotive education to women consumers, as well as training, ongoing
marketing support and education, and certifications to car dealers, independent
service locations, tire dealers, collision centers, and other automotive retailers.
As a social media marketing to women expert, journalist, car care expert, and safety
spokesperson, it has been a primary goal to promote, mentor and support careers
for women in the automotive industry, and she has more than twenty-five years of
achievement as a successful entrepreneur focused on sales and marketing leadership
to assist her in this quest.
Ron is the founder of IntelliShop, one of the largest customer experience measurement
& improvement firm in the United States. His outstanding leadership and never-ending
focus on the customers has earned his firm the rare achievement of never losing
a client. Ron has served on the Mystery Shopping Provides Association Board of Directors
since 2003, served as an officer for 4 years, and was named Volunteer of the Year
in 2008. A graduate of the University of Toledo, Ron lives in Perrysburg, Ohio,
with his wife and two sons, and supports a number of local volunteer and philanthropic
organizations, including Toledo Children's Hospital, the Sami's Wish List Foundation
and The Boys & Girls Clubs of Toledo.
Kent has been active in interactive web based media since 1994 with past management
positions at Yahoo, Go2Net, and AOL. He has also consulted for eBay, Vibes Media,
Centrport, Cameraworld.com, and acting CMO of eJigsaw.com. Currently VP Sales of
Cox Cross Media, a consolidation of over 900 news sites. His expertise spans new
media, online video, interactive, home page take-over, out of the box solutions,
and much more.
Eric is the founder and President of Zoop Mobility Network, a Canadian based web
development firm specializing in the automotive space. Eric has extensive experience
in developing tools and solutions for automotive aftermarket. He was intrumental
in designing and implementing a world-class customer satisfaction program for Midas
International as well as other clients across the United, Canada and Europe. Eric
is a serial entreprenuer having launched and sold many companies through his career.
He lives in Montreal Canada with his wife and two children.